Founded in 2011, Orange Juice is the merchandise-turned-street-wear-brand of the corresponding lifestyle blog, weareorangejuice.com. Initially used as an online BMX and video portfolio for the founders, the blog quickly included broader lifestyle content, as did the aesthetic of the brand. Like many street wear brands, urban sports and its subculture, played a fundamental role in building the brand to what it is today. Self-described as an inspirational brand that looks to encourage ‘young creatives’, Orange Juice drops 2 collections a year often combined with a BMX street-jam to celebrate their roots. Simple, dope and with a story - enjoy Orange Juice.