“We find the current street wear scene, a bit too easy. Too copied, and too simple.”
This quote characterises what Soldiers at Leisure is about. A little different, a little edgy, proud of their city and a great story. Inspired by their city, Amsterdam and Dutch golden-age art, they’re big on telling a story with every single item. Celebrating the city with references to, for example, the Squatters’ Riots in Amsterdam (1980s) or the city angels of Amsterdam - they want to give a nostalgic feel to people from the city, while educating those new to it. According to their website, Amsterdam boasts 177 different nationalities, making it the most multi-cultural city in the world - with an introduction like that, you know where the core of the brand lies.